The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes, and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:

Portal sites hurt homeowners by placing negative insights that devalue your home. At Compass, we put homeowners first.

• 1. Eliminate Days on Market

  Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.

• 2. Avoid Missed Buyer Inquiries

  Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

• 3. Control your Pricing

  Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.

• 4. No Negative Insights Added to Your Listing

  Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.